Consumer Trust Stories - Page 7

Global Stories

Consumer Trust stories

Brands race to embed NFC in packaging as consumers seek trust

Brands rapidly adopt NFC packaging as 49% of consumers are willing to pay more for connected products offering transparency and authenticity.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Generative AI

Aussie shoppers embrace AI assistants to manage festive budgets

Amid budget concerns, 61% of Aussie shoppers are turning to AI assistants to manage holiday gift buying and reduce spending stress this festive season.

By Sean Mitchell • 4 min read • Mon, 17th Nov 2025

Crypto

AI, social media & flexible payments to drive festive shopping

AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.

By Catherine Knowles • 4 min read • Fri, 14th Nov 2025

Digital Transformation

Retailers face surge in AI-driven cyber threats & supply chain risks

Nearly half of retailers face rising AI-driven cyber attacks, with just 25% prepared for these sophisticated threats amid growing supply chain security concerns.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Stories from Other Regions

Consumer Trust stories

eCommerce

Spending soars as firms & shoppers adapt to festive pressures

Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.

By Shannon Williams • 4 min read • Tue, 25th Nov 2025

Customer Experience

UK shoppers trust AI agents as much as luxury websites for advice

UK shoppers trust AI agents for product advice as much as luxury brand websites, rating them more reliable than stores, social media, or influencers.

By Catherine Knowles • 3 min read • Tue, 25th Nov 2025

Firewalls

Providing a more secure guest Wi-Fi experience is good for business

Most consumers distrust open-access guest Wi-Fi, urging businesses to enhance network security and build trust through transparent data privacy practices.

By Ric Chura • 5 min read • Tue, 25th Nov 2025

Risk & Compliance

Wellinghoff joins Payments Association board to drive compliance

Willem Wellinghoff, Ecommpay's Chief Compliance Officer, has joined The Payments Association Advisory Board to enhance compliance and support industry growth in the UK.

By Sean Mitchell • 3 min read • Mon, 24th Nov 2025

Customer Experience

AI and the holiday shopping season: Why trust matters more than ever

This holiday season, 73% of shoppers worldwide use AI for gift ideas and purchases, boosting convenience but challenging trust and fraud detection.

By Shahar Yaari • 4 min read • Sat, 22nd Nov 2025

Customer Experience

The digital grinch: half of Aussies say online ads are ruining their Christmas magic

Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.

By Tarlyn McStay • 3 min read • Fri, 21st Nov 2025

Customer Experience

Black Friday sales hit record AUD $6.8 billion amid online buzz

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025

DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025

Fintech

AI could drive GBP £29 billion in UK online spending by 2030

By 2030, AI agents could drive GBP £29bn in UK online spending as 45% of younger shoppers already trust AI to find better deals for them.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025

Supply Chain

Retailers face pressure for transparency as supply chains evolve

Retailers face mounting pressure to boost supply chain transparency and sustainability amid new tax rules and climate regulations reshaping global commerce.

By Sean Mitchell • 4 min read • Mon, 17th Nov 2025

Digital Transformation

UK retailers struggle to deliver on digital personalisation promise

Most UK retailers, despite heavy AI investment, still deliver only basic personalisation, frustrating shoppers and hitting revenues, industry research finds.

By Catherine Knowles • 3 min read • Fri, 14th Nov 2025

DevOps

Brands recover over USD $100 million by tackling counterfeiters

Corsearch's Revenue Recovery 360 solution helped major brands cut counterfeit activity by 50%, recovering over USD $100 million in lost profits globally.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025

Artificial Intelligence

Microsoft apologises to New Zealand users over unclear 365 plans

Microsoft apologises to New Zealand users for unclear communication on Microsoft 365 pricing and AI features, offering refunds for plan changes until end of 2025.

By Sean Mitchell • 3 min read • Thu, 6th Nov 2025