Consumer Trust stories
Australian privacy reforms demand stronger data management; businesses must embed governance and automation to stay compliant and maintain trust.
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
Despite 93% confidence in defences, 62% of firms faced mobile app breaches costing an average of USD $6.9 million in 2025, says Guardsquare study.
Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.
NeoDay partners with T-Systems to offer a GDPR-compliant loyalty platform on the Open Telekom Cloud, enhancing data sovereignty across Europe.
New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.
Australian firms face rising IT outages and trust drops, making automation and AI vital for resilience ahead of APRA's CPS 230 compliance by July 2025.
A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.
More than half of Australians are frustrated with customer service bots and may stop buying from brands that fail to resolve their issues quickly and effectively.
Digital outages cost Australians AUD $5.3bn annually, eroding trust in telcos, banks and airlines as consumers seek more reliable alternatives.
Widespread outages have cost Australians AUD $5.3 billion yearly, with 68% losing trust in telecommunications amid rising service disruptions.
A Booking.com report reveals 81% of New Zealanders are excited about AI in travel, yet only 3% fully trust it, showing cautious optimism prevails.
Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.
Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.
UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.
Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.
ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.
A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.
UK consumers show low trust in real-time payments security, with only 35% viewing it as safer than credit cards amid rising scam losses of GBP £450 million.
CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.