The Ultimate Guide to Personalisation
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Irish Personalisation News
Regional stories with direct local relevance
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Autonomous AI 'agentic customers' set to reshape banks
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Gender bias in AI - how to spot it, and how to prevent it
The future of marketing is built on open data infrastructure
Four women who are nailing loyalty with customer experience front and centre
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Salsify launches SalsifyIQ an intelligence layer commerce
Salsify adds an AI intelligence layer to help brands manage product data, retailer rules and shopping signals across digital and agentic commerce.
ICBA names six firms to ThinkTECH accelerator cohort
ICBA picks six firms for ThinkTECH accelerator as community banks seek AI, fraud controls and better payments tools.
Weverse deploys Google Cloud AI for global fan support
Weverse expands Google Cloud AI support to handle fan enquiries in 245 countries and regions, backing multilingual service during peak artist events.
Twilio launches tools for human & AI conversations
Twilio expands platform with persistent conversation tools as it seeks to unify human agents and AI across customer service and sales.
Adobe completes Semrush deal to boost AI search tools
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
TravelOne launches behavioural intelligence tool for travel
TravelOne's Bhavin Vora unveils behavioural intelligence tool for travel platforms, aiming to sharpen personalisation with real-time traveller intent.
TD Insurance launches first AI chatbot for clients
TD Insurance rolls out client-facing AI chatbot for home and auto queries, aiming to speed answers and widen digital service access.
Klaviyo launches Custom Skills for Customer Agent AI tool
Klaviyo adds Custom Skills to Customer Agent, letting brands tailor AI service workflows for returns, bookings and gifting.
Lovable launches mobile app for building websites on the go
Lovable expands its no-code platform with an iOS and Android app, letting founders and designers build websites and web apps from a phone.
eCommerce AI spending rises as leaders fear readiness gap
eCommerce firms boost AI budgets as 73% of leaders say they are not ready, with UK and US groups citing culture, rules and old systems.
SAS adds agentic AI tools to Customer Intelligence 360
SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.
Retailers slow expansion as economic pressures bite
Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.
Adobe adds agent tools to Experience Manager Forms
Adobe rolls out agent-based tools for Experience Manager Forms, adding smarter creation, discovery and conversational completion features.
AI shopping agents reshape retail buying & checkout
AI shopping agents are moving retail from clicks to chat, as Walmart, Amazon and Google test protocols that let software search, compare and pay.
WPP integrates Google Earth AI into marketing platform
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Adyen adds loyalty software in €750m Talon.One deal
Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.
Tredence launches agentic AI suite with Google Cloud
Tredence and Google Cloud unveil agentic AI accelerators to help enterprises shift from pilots to production across data, supply chains and customer service.
SAP & Google Cloud launch multi-agent marketing AI
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Google Cloud unveils agentic enterprise infrastructure tools
Google Cloud adds agentic AI infrastructure across compute, networking, data and sovereign deployment as it courts enterprise workloads.
Infosys expands Google Cloud tie-up for agentic AI
Infosys and Google Cloud widen partnership to package agentic AI tools for major industries, while training 100,000 staff on Gemini Enterprise.