The Ultimate Guide to Personalisation
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Irish Personalisation News
Regional stories with direct local relevance
Bank of Ireland rolls out revamped mobile banking app
Millions of customers will gain quicker access to payments, card controls and accessibility features as the lender pushes more banking into mobile.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Reviews
Expert Columns
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Interviews
Interviews and video coverage from the network
Recent Personalisation News
KIBO launches AI interface for commerce & order management
Customers can now use a single interface to query live commerce and order data, with model choice designed to reduce dependence on one AI provider.
Tencent Cloud named Omdia gaming cloud leader again
Developers are turning to AI tools and outsourced infrastructure as cloud providers battle for a bigger share of the global games market.
Adobe launches ChatGPT plugin to link its creative tools
ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.
Target rebuilds product discovery on Google Cloud Spanner
The retailer said the overhaul cut infrastructure maintenance by 50% and improved product recommendations, ratings and Gift Finder responses.
AI assistants reshape Black Friday shopping choices
Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.
AI recommendations reshape UK shopping but not spending
AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.
Amex GBT launches Claude AI connector for bookings
Business travellers can now book policy-compliant flights and hotels inside Claude, as Amex GBT pushes AI agents from search to transactions.
Personalised fan experiences top 2030 World Cup study
Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.
Ducati links AI configurator to Multistrada V4 output
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
.webp)
Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Sprinklr adds AI tools to speed customer responses
Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.
Sber updates GigaChat with audio model for voice tasks
A lighter open-source release could help developers build voice tools that detect emotion, summarise long recordings and support multiple languages.
TikTok report says AI creative needs better signals
Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.
Meta launches Muse Image in Meta AI for chats & apps
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
AS Watson appoints 31 tech partners for AI retail push
Its 17,000-store group is broadening AI use from customer service to operations and analytics as it deepens ties with suppliers.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
Kwik Trip adds AI loyalty campaigns with Eagle Eye
The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.