The Ultimate Guide to Partner Programmes
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Irish Partner Programmes News
Regional stories with direct local relevance
Qualcom wins Microsoft security badge amid AI concerns
The badge strengthens customer confidence as firms racing to deploy Copilot and other AI tools face tighter scrutiny over data access and governance.
ManageEngine expands in Ireland after 25% growth
Ireland is becoming a bigger profit engine for ManageEngine as the software group targets a 25% rise in local customers over two years.
Storm named Orchestry's first Irish premium partner
Irish businesses using Microsoft 365 may gain tighter control over data and permissions as Storm Technology joins Orchestry's top tier.
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Landmark & Microsoft launch secure Copilot workshops
Irish business leaders will get monthly guidance on deploying Copilot safely as firms weigh productivity gains against data and cybersecurity risks.
ROCTEL becomes Ekahau reseller to boost Wi-Fi offer
Irish organisations can now buy Ekahau Wi-Fi planning tools through ROCTEL, as demand rises for better coverage and in-house network testing.
Climb named official HPE Networking distributor in Ireland
Ireland's channel partners gain a single route to HPE's broader networking portfolio as Climb takes on the expanded distribution role.
Analyst Insights
Research and market analysis connected to Partner Programmes
Oracle expands Marketplace with partner purchasing options
Check Point launches firewall subscription for AI security
Oracle pledges USD $1 billion to partner ecosystem
MSPs expect AI revenue to surge as services mature
Boomi named Gartner leader in API management for AI
Featured News
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Expert Columns
In the AI era, channel value is being redefined
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Why Legal Services demand is about to grow, not shrink
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
Vasion opens London headquarters to boost UK growth
The move gives 500 UK and Ireland customers a local support base as Vasion looks to turn document automation demand into regional sales growth.
TD SYNNEX signs KUKA robot distribution deal
Partners in five launch markets will gain access to KUKA's autonomous mobile robots as TD SYNNEX pushes into industrial automation.
UK tech leaders prioritise AI hosting location in deals
Hosting location has become a top buying factor for UK technology leaders as AI raises questions over sovereignty, security and control.
Pax8 launches 8os & 8bot for small business partners
A large gap between AI use and oversight among smaller firms is creating demand for governed, partner-managed tools, Pax8 says.
AtScale named OpenAI Select Partner to boost AI accuracy
Enterprise users may get more reliable AI answers as AtScale joins OpenAI's partner network to impose shared business definitions on metrics.
Oracle pledges USD $1 billion to boost partner ecosystem
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
Dayforce deepens alliance with Deloitte on payroll tools
The tie-up will add shared go-to-market work and new payroll controls software as employers seek lower-risk HR system upgrades.
Spotify adds podcast questions, memberships & personal audio
The update could help creators earn more and give Premium users more direct ways to find and shape audio content.
Snom adds 500 partners as it expands channel reach
The expansion gives Snom greater reach across EMEA and APAC as it seeks more sales through resellers and distributors.
Oracle launches startup growth engine for AI firms
Startups on Oracle Cloud Infrastructure will gain credits, technical support and marketplace access as the cloud group courts AI developers.
Virtuozzo adds NVIDIA support & lite deployment option
Smaller sites can now run AI and storage together more cheaply, as the new version targets remote offices and on-premises deployments.
11:11 Systems buys IBM VMware customers in new deal
The deal expands 11:11 Systems' reach as Broadcom reshapes VMware partner support and enterprises seek continuity in cloud migrations.
SUSE unveils sovereign AI platform with NVIDIA tie-up
Enterprises will be able to keep AI agents and proprietary data inside their own infrastructure under the new SUSE-NVIDIA sovereign AI stack.
Parallels expands partner programmes for desktop, workspaces
Partners will gain a separate route to sell and support desktop virtualisation as Parallels shifts further towards recurring service revenue.
Tenable launches open AI partner network for security
Security teams can now connect exposure data with third-party AI tools to triage risks faster without building custom integrations.
Anthropic names Gorilla Logic as Claude services partner
Enterprise users of Claude can now tap Gorilla Logic's services to get the AI model through security reviews and into production systems.
Moterra AI wins Select status in Anthropic's network
External validation from Anthropic could help Moterra AI win more clients as it expands its Claude deployment work across the UK and Europe.
Pax8 launches AI tools for small business partners
Small business channel partners can now govern unsanctioned AI use and offer a managed coworker service as adoption outpaces formal oversight.
GTIA launches managed intelligence alliance for SMB AI
SMBs could get more secure AI services as GTIA sets common standards to help channel partners turn demand into governed offerings.
DevRev joins OpenAI Marketplace as a launch partner
Enterprise customers can now direct part of their OpenAI commitment to DevRev's support and workflow tools, widening its sales reach.
Job Moves
Envisage names Steve Boyes Managing Director for Ireland
Littlefish appoints Flannery to strategic partnerships role
Climb names Mike Holt as Ireland Territory Manager
Expleo names Alan Gallagher to lead life sciences push
Auxilion names Eleanor Dempsey Advisory Services Chief
TechDay expands into Ireland with eight new technology news sites
