The Ultimate Guide to Partner Programmes
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Irish Partner Programmes News
Regional stories with direct local relevance
AVTS signed ViewSonic distribution deal in Ireland
Irish integrators and resellers gain access to ViewSonic's displays and LED video walls through AVTS's network from today.
eir business inks ServiceNow deal for managed services
Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.
Irish IT teams under stress amid staff shortages & AI
Staff shortages, legacy systems and AI demands are leaving most IT decision-makers in Irish companies reporting stress and mental health issues.
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
Renaissance partners with CyberSmart to widen Ireland reach
Irish businesses will gain access to a single platform for threat detection, compliance and staff training as a new channel deal broadens coverage.
HCS to invest EUR €13.2m & create 125 jobs in Dublin
The expansion is set to lift annual revenue to EUR €30 million by 2028 as the Waterford-based firm broadens into cybersecurity and AI services.
Analyst Insights
Research and market analysis connected to Partner Programmes
Cequence posts record quarter on agentic AI security
Optiv launches AI partner portal built on Channelscaler
Small business tech demand lifts reseller prices in Europe
Parloa tops USD $50 million ARR after Series D boost
European notebook revenues rise as prices lift sales
Featured News
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Scale By Avec says strategic hiring is the key in the age of AI
AI is forcing firms to rethink hiring, as Scale By Avec says training and human skills matter more than simple headcount cuts.
Milestone turns video data into AI-driven intelligence
Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.
Expert Columns
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Why Legal Services demand is about to grow, not shrink
The biggest shift in M&A: Strategic and cultural fit first (then financial)
Pivoting marketing strategy in the face of a recession
Why the next phase of AI adoption will be determined less by models and more by data foundations
How Apograph uses proactive firewall upgrades to protect clients and control costs
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
Climb names Mike Holt as Ireland Territory Manager
The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Two-in-five Irish workers say AI is essential at work
Widespread use of AI in Irish offices is outpacing training and controls, with some staff handling contracts and confidential data unsafely.
Deloitte Ireland names partners in AI & cyber push
Deloitte Ireland names Noelle Doody and Malcolm Barske partners to bolster AI, data and cybersecurity leadership amid rising client demand.
Auxilion invests EUR €1.5m to grow advisory services
Auxilion invests EUR €1.5m to expand advisory arm, hiring 12 specialists and targeting EUR €5m revenue amid rising demand for GRC support.
Irish firms waste EUR €720 million on failed AI projects
Irish enterprises have squandered an estimated EUR €720 million on failed AI projects as poor strategy, bias and explainability woes derail plans.
Qualcom invests EUR €500,000 in secure AI services
Qualcom launches EUR €500,000 secure AI push in Ireland, creating new practice, hiring specialists and partnering with NROC on services.
eir posts higher 2025 revenue as fibre, mobile grow
eir lifts 2025 profit as fibre and mobile growth drive revenue to EUR €1.35 billion and EBITDA to EUR €640 million amid cost cuts.
Expleo names Alan Gallagher to lead life sciences push
Expleo appoints Alan Gallagher to spearhead its life sciences expansion in Ireland, targeting pharma growth and digital modernisation.
Auxilion names Eleanor Dempsey Advisory Services Chief
Auxilion has promoted Eleanor Dempsey to lead its advisory services, expanding her remit as it targets growth in Ireland and the UK.
TechDay expands into Ireland with eight new technology news sites
TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.
Irish firms say AI adoption hit by talent shortages
Irish firms say skills shortages, not tech, are throttling AI rollout, forcing sweeping job redesign and major investment in training.
Deloitte Ireland appoints Eoin Gilhooly for SAP delivery
Deloitte Ireland has named Eoin Gilhooly partner to lead end-to-end SAP delivery, bolstering major transformation work for key sectors.
Platform9 launches partner plan for VMware migrants
Cloud providers facing the end of VMware's CSP programme in 2027 can now tap migration tools and new pricing to protect margins.
Owl Labs launches subscription service for hybrid devices
IT teams can now centrally manage hybrid meeting fleets as Owl Labs adds paid analytics, support and API tools to its devices.
Ataccama joins Databricks Marketplace with MCP Server
The tie-up gives Databricks users quality and lineage checks for AI workflows, helping teams spot risky data before it reaches models.
Enhanced.io flags MSP blind spots in security coverage
Identity and IoT monitoring gaps leave managed service providers with little public scrutiny, despite rising threats to clients' systems.
LiveRamp launches partner scheme for AI marketing agents
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Pax8 honours top partners & vendors at Beyond 2026
SMB customers stand to benefit as Pax8 spotlighted partners and vendors across its marketplace, from Microsoft to smaller channel specialists.
Pax8 adds inforcer for Microsoft 365 security tools
The tie-up gives managed service providers a way to standardise Microsoft 365 security and prepare SMB customers for Copilot adoption.