Consumer Trust stories

Ant International rolls out privacy-enhancing tech across Alipay+ payments, letting encrypted data process at scale as regulators sharpen scrutiny.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.

Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.

Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.

TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.

Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

UK insurers reshape pricing and products as FCA reforms spur fresh gaps between new and renewal premiums and add complexity for consumers.

Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.

UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.