eCommerceNews Ireland - Technology news for digital commerce decision-makers
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Expert Opinions - Page 3

Is your data ready for AI? 5 steps before deploying an agent
Data Protection

Is your data ready for AI? 5 steps before deploying an agent

Poor data can make AI agents scale errors at speed, leaving customer-facing systems unreliable and potentially non-compliant.

By Bobby Joseph • 6 min read • Thu, 7th May 2026
The 70% problem: Why checkout is still where eCommerce goes to die
Digital Transformation

The 70% problem: Why checkout is still where eCommerce goes to die

Merchants could win back lost sales as tokenised checkout trims friction, reduces card-not-present fraud and keeps payment data in bank rails.

By Suzana Kordumova • 3 min read • Thu, 7th May 2026
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Thu, 23rd Apr 2026
5 eCommerce trends set to define 2026
Digital Transformation

5 eCommerce trends set to define 2026

AI shopping agents, stricter sustainability rules and tougher cross-border compliance are set to reshape online retail by 2026.

By Bobby Joseph • 7 min read • Fri, 10th Apr 2026
Pivoting marketing strategy in the face of a recession
Customer Experience

Pivoting marketing strategy in the face of a recession

Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.

By Azadeh Williams • 6 min read • Fri, 10th Apr 2026
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Wed, 8th Apr 2026
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Customer Experience

Brands are losing the Buy Box and up to 80% of marketplace sales with it

Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.

By Paolo Emilio Ascoli • 4 min read • Wed, 8th Apr 2026
AI can inspire travel, but it still can't book it. That's about to change
Digital Transformation

AI can inspire travel, but it still can't book it. That's about to change

Younger travellers are already using AI for planning, but direct bookings still depend on live inventory and real-time data.

By Mike Putman • 11 min read • Thu, 2nd Apr 2026
The pros and cons of AI in content generation: all you need to know
Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026
From complexity to clarity: Why eCommerce needs clean customer data
Data Protection

From complexity to clarity: Why eCommerce needs clean customer data

In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.

By Greg Brown • 4 min read • Tue, 17th Mar 2026
The supply chains seeing real AI returns have one thing in common
Data Analytics

The supply chains seeing real AI returns have one thing in common

Supply chains gaining real AI returns share one trait: live, shared trade data that turns fragmented logistics into real‑time decisions.

By Justin Floyd • 4 min read • Tue, 10th Mar 2026
How phone verification keeps customer data accurate
Digital Transformation

How phone verification keeps customer data accurate

Learn simple and scalable ways to check if a phone number is active, improve data accuracy and keep your customer communications on track.

By Bobby Joseph • 4 min read • Tue, 10th Mar 2026
AI is key to smarter shelves in the UK retail stores
Data Analytics

AI is key to smarter shelves in the UK retail stores

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

By Marine Bibal • 4 min read • Tue, 10th Mar 2026
Trust, transformation and the women leading modern client partnerships
Customer Relationship Management

Trust, transformation and the women leading modern client partnerships

Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.

By Laura Fox • 5 min read • Fri, 6th Mar 2026
Give to Gain: Why investing in others is the best career decision you'll make
Marketing Technologies

Give to Gain: Why investing in others is the best career decision you'll make

Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.

By Axelle Thory • 3 min read • Fri, 6th Mar 2026
Fintech must match tech progress with true inclusion
Digital Transformation

Fintech must match tech progress with true inclusion

Women in fintech say inclusion tech is advancing faster than culture, warning against hollow celebration while pushing for real structural change.

By Georgia Hanias • 5 min read • Fri, 6th Mar 2026
Building trust & confidence in hybrid work for women
Fintech

Building trust & confidence in hybrid work for women

As hybrid work reshapes careers, leaders are urged to build trust, model boundaries and help women silence self-doubt to truly thrive.

By Alison Morris • 5 min read • Fri, 6th Mar 2026