Vistar Media stories
Placement of store details can sway digital out-of-home campaigns, with location cues lifting purchase and visit intent by up to 110%.
The expansion deepens the ad-tech group's Asia Pacific push as advertisers in Japan shift faster towards programmatic digital out-of-home buying.
Programmatic DOOH is helping brands lift awareness and sign-up intent by reaching gym-goers and wellness shoppers near key locations.
Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.
Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.
Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.
Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.
PAK'nSAVE celebrates two years of its Top 50 Price Check campaign using dynamic digital ads to showcase weekly grocery savings versus Woolworths stores.
QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.
Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.
Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.
Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.
Vistar Media appoints Josh Turney as Account Director to boost programmatic out-of-home advertising sales amid rising demand in New Zealand.
Vistar Media partners with Jolly Billboards to enhance programmatic advertising across 150 NZ billboards, boosting revenue and advertiser engagement.
T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.
Haleon has partnered with Vistar Media to enhance programmatic OOH advertising for brands like Panadol and Voltaren, focusing on sustainability and relevance.
