Social Media stories
Bain finds AI boosts media content volume, yet human creativity remains vital for authentic, trusted brands to stand out in a crowded market.
Phishing attacks exploiting URLs and QR codes have surged, with cybercriminals using AI and social engineering to target users via email and SMS, warns Proofpoint.
Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.
Electronic Frontiers Australia sharply criticises the Age Assurance Technology Trial's final report, highlighting privacy flaws and overstated age verification claims.
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.
Australia to trial CCTV in 300 childcare centres as part of a AUD $189m plan to boost child safety and improve oversight in early learning settings.
Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.
UNiDAYS and Instagram have partnered to launch verified school banners on profiles for 18 million US college students, enhancing trusted connections online.
Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Alibaba has launched Wan2.2-S2V, an open-source speech-to-video model that creates high-quality animated videos from single photos and audio clips.
eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.
Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.
Australian businesses have lost AUD $2.03 billion to increasingly sophisticated AI-driven scams in 2024, signalling a growing threat to the economy.
A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.
Australians increasingly turn to Frameshop's online quiz to distinguish real photos from AI art as deepfake content searches soar by over 350% in August 2025.
Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.
THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.
Greens Senator David Shoebridge condemns Australia's social media ban for under-16s and calls for urgent, robust AI regulation and tech literacy in Parliament.