Social Media stories
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
New research reveals social media now leads as the top scam channel in the UK, overtaking email with 34% of incidents reported amid rising AI concerns.
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Nearly 24% of Instagram posts tagged as 'quick-money' offers are linked to money mule recruitment, posing major challenges for law enforcement and platforms.
YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.
MojoTip teams up with Ecommpay to offer real-time digital tipping and instant payouts, boosting cashless tipping across Europe and beyond.
Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.
AI-driven deepfake scams using Aussie celebrities like Rebel Wilson cost victims an average of AUD $950, warns McAfee in rising influencer impersonation fraud.
79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.
New Zealanders show growing caution towards AI, privacy risks, and online misinformation, with 67% seeing misinformation as a serious issue, the 2025 survey finds.
New Zealand students face rising digital risks across gaming, educational tools and AI, with bullying and harmful content often shielded from adult oversight.
Australians are urged to boost online security as AI-driven scams surge ahead of Christmas, with experts promoting multi-factor authentication and hardware keys.
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
New Zealand faces NZD $1.6bn in scam losses; criminologist urges tougher regulation on social media and telco firms to curb cybercrime syndicates.
UK police and trading standards use AI and social media tracking to combat a 59% rise in illegal disposable vape sales following their ban.
CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.