Rugby Union stories
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Nozomi Networks appoints David Hope as Regional VP for Asia Pacific and Japan to boost cybersecurity amid rising demand in critical infrastructure sectors.
Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.
Fempro Armour's groundbreaking female-specific protective armour has gained support from the robotics and AI company ARM Hub.
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Rugby clubs and provincial unions will get discounted accounting software as Xero deepens ties with New Zealand Rugby beyond branding.
Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.
The expanded tie-up gives Collingwood extra protection for member and supporter data as cyber threats intensify across Australian sport.
Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.
Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.
Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.
Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.
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