Marketing stories
Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
The rollout pushes Oracle deeper into AI-driven automation, as the new tools aim to cut manual hand-offs across finance, HR, supply chain and CX.
Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Inbox failures are leaving as much as 20% of email ROI at risk, as senders struggle to measure returns and improve deliverability.
Direct use is boosting trust in conversational AI, with 82% of active users reporting measurable value and many still wary of deployment costs.
The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.
Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.
Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.
Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.
The upgrade could shorten consultant onboarding for firms juggling multiple projects by putting scoping, hiring and tracking into one portal.
Workers using AI agents at work now have a vendor-neutral course to help them spot risks, manage oversight and distinguish them from chatbots.
The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.
Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.
It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.
Travellers at Western Sydney International will soon see a fully digital network of 27 JCDecaux ad sites across the new terminal precinct.
Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.
Rising replacement costs and harsh weather are pushing homeowners to shield costly outdoor settings before fading and damage set in.
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
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