Marketing stories
Blirt, a leading MarTech group, has been recognized for its innovation by winning the Mayor's Innovation GC Award at the Gold Coast Business Excellence Awards.
New Zealand's hi-tech industry needs to focus on sales efficiency to grow, says new Market Measures report.
It's time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.
Discover the eight diverse 'Clouds' powering Salesforce's rise as a titan in cloud-based enterprise solutions since 1999.
Traff1k D1g1tal has become one of the country's latest international success stories, and now the company has been recognised by Amy Adams.
Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to 'cutting edge' marketing technology vendors, IDC says.
Zscaler bolsters APAC focus with IT vet Chris Stephens as the new senior marketing manager, highlighting its investment in regional growth.
At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.
As a marketer, if you believe you're falling behind & others are more adept, you may be giving them credit for your own knowledge.
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
Adobe has teamed up with General Assembly to offer the Adobe Digital Marketing Accreditation, to be run by experts and 'Adobe technology evangelists'.
We recently ran a lead-generation sales promotion for our customers, which was hugely successful - we're now offering the same for channel partners.
Digital commerce exemplars don't merely convert their product catalogues into eCommerce sites and mobile commerce applications.
Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Polycom recently appointed Gabrielle Cichero as senior director of marketing for APJ. She explains why she chose the role & why it's a game-changer.
Online customer experience is crucial for retailers trying to attract millennial shoppers, according to Teradata.
T'is the season for accelerator programmes, with the launch of a new incubator designed to help SMBs and Kiwi companies grow their marketing efforts.
A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.
With data's impact hailed by IDC, Australian firms must embrace analytics to drive strategies or risk obsolescence amid a booming software market.
