Marketing stories
Herefordshire's TSD and Perplex Digital have won top awards at the Umbraco Awards 2024 for their innovative eCommerce platforms and AI integrations.
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.
UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.
Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.
A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.
