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Marketing strategy Stories - Page 14

Global Stories

Marketing strategy stories

AFFINITY launches Media+ to curb waste in advertising budgets
Customer Experience

AFFINITY launches Media+ to curb waste in advertising budgets

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

By Melvin Hipolito • 3 min read • Thu, 20th Nov 2025
GapMaps launches LAM service to boost local business marketing
Marketing Technologies

GapMaps launches LAM service to boost local business marketing

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Partner Programmes

Breaking clutter digitally: how brands can stand out in crowded festive campaigns

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

By D. Dhayan Kumar • 4 min read • Wed, 19th Nov 2025
Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Elephant Room launches tool to track BFCM retail campaign trends
Marketing Technologies

Elephant Room launches tool to track BFCM retail campaign trends

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Marketers struggle to prepare for AI-driven, click-less journeys
Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
Network Infrastructure

Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
MarTech spending risks USD $215 billion loss without clearer ROI
Customer Experience

MarTech spending risks USD $215 billion loss without clearer ROI

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

By Kaleah Salmon • 4 min read • Mon, 27th Oct 2025

Stories from Other Regions

Marketing strategy stories

Transformative tech: How marketing agencies can use AI to convert data into revenue
Customer Relationship Management

Transformative tech: How marketing agencies can use AI to convert data into revenue

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

By Satish Thiagarajan • 4 min read • Wed, 19th Nov 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025
StackAdapt bolsters Australian team with two senior hires
Digital Transformation

StackAdapt bolsters Australian team with two senior hires

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

By Melvin Hipolito • 2 min read • Fri, 14th Nov 2025
Sometimes an idea doesn't go anywhere. But this one did
Partner Programmes

Sometimes an idea doesn't go anywhere. But this one did

Starting from a simple idea in rural NZ, MyTrucking has grown over 11 years into a thriving tech business serving NZ, Australia, and the UK.

By Sara Orsborn • 11 min read • Tue, 11th Nov 2025
Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
UK businesses urged to blend agility & discipline for 2026 growth
Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025
Turning peak season buyers into lifetime customers
Customer Experience

Turning peak season buyers into lifetime customers

Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.

By Nicole Buisson • 4 min read • Tue, 28th Oct 2025