Location data Stories - Page 4

Global Stories

Location data stories

MiQ integrates Lifesight data to boost Sigma ad platform insights

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

By Kaleah Salmon • 3 min read • Thu, 14th Aug 2025

Location data

GapMaps launches GapFinder to aid strategic site planning

GapMaps has launched GapFinder, a new tool designed to help businesses across multiple sectors make informed decisions on location strategies.

By Melania Watson • 2 min read • Thu, 13th Feb 2025

Emergency services

Sygic app adopts what3words for precise location search

Sygic's GPS Navigation app now integrates what3words' location technology, providing Premium+ users with precise navigation using unique three-word addresses.

By Catherine Knowles • 3 min read • Wed, 8th Jan 2025

Unified Communications

Vultr partners with HEAVY.AI to boost GPU-accelerated analytics

Vultr partners with HEAVY.AI to enhance data analytics with global NVIDIA GPU cloud infrastructure, aiming to boost efficiency and performance across various industries.

By Catherine Knowles • 3 min read • Fri, 20th Sep 2024

Virtual Private Networks

Appdome enhances geo-fraud detection to boost mobile app security

Appdome unveils enhanced Geo-Fraud Detection features, including Geo-Location Fencing, to boost mobile app security and compliance against location spoofing and VPN threats.

By Kaleah Salmon • 3 min read • Tue, 30th Jul 2024

Virtual Private Networks

Appdome enhances geo-fraud detection with new security features

Appdome has bolstered its Geo-Fraud Detection service with Geo-Location Fencing and Geo Desync Attack Detection to better protect mobile apps from location-based fraud.

By Catherine Knowles • 3 min read • Fri, 26th Jul 2024

Google

ESET identifies dramatic rise in deceptive SpyLoan apps in APAC region

ESET reports a marked increase in deceptive SpyLoan apps targeting the APAC region, posing a serious cyber threat.

By Imee Dequito • 3 min read • Fri, 8th Dec 2023

Datasets

GapMaps expands data directory across major growth markets

The move provides brands with unprecedented insights and intelligence to strengthen their location decision-making in these high growth markets.

By Shannon Williams • 4 min read • Fri, 4th Aug 2023

Data Analytics

GapMaps adds new Visitation Data feature to GapMaps Live

The technology is set to give brands powerful insights into real-time customer visitation patterns using authorised location data collected from mobile phones.

By Mitchell Hageman • 3 min read • Mon, 5th Dec 2022

Software-as-a-Service

Lasoo selects Marketplacer to enhance eCommerce ops

Marketplacer has been selected by Australian deal-discovery service Lasoo to power the company's new retail marketplace.

By Mitchell Hageman • 2 min read • Wed, 23rd Nov 2022

Gaming

Is the Metaverse really the next big digital thing?

The Metaverse, a shared 3D virtual environment, presents a challenge for location technology, says LocationTechNZ deputy chair Chris Morris.

By Shannon Williams • 3 min read • Tue, 28th Dec 2021

Health Technologies

New Zealanders more willing to share location data following COVID-19 - report

Increasing understanding and willingness to share location data in New Zealand post-pandemic, says survey by HERE Technologies.

By Shannon Williams • 4 min read • Fri, 27th Nov 2020

Data Privacy

Privacy: The real cost of “free” mobile apps

Sales of location targeted advertising, based on location data provided by apps, is set to reach $30 billion by 2020.

By Anushka Bandara • 4 min read • Thu, 21st Mar 2019

Stories from Other Regions

Location data stories

Customer Experience

Loqate partners with GrabMaps to enhance SE Asia address data

Loqate has partnered with GrabMaps to enhance location data services in Malaysia, aiming for regional expansion amid Southeast Asia's booming eCommerce.

By Melania Watson • 3 min read • Tue, 29th Oct 2024

Application Programming Interface

ShipEngine partners with what3words to boost delivery precision

ShipEngine partners with what3words to enhance delivery accuracy in the UK, integrating precise location technology into its API to boost eCommerce efficiency.

By Catherine Knowles • 3 min read • Fri, 26th Jul 2024

Digital Transformation

Gruntify appoints Peter Kinne as Chief Revenue Officer

Peter Kinne appointed as Chief Revenue Officer of Gruntify to lead global sales, partner program, and customer care for the company. #technews #salesleadership.

By Zach Thompson • 2 min read • Fri, 16th Sep 2022