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The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Today
AI loyalty shift threatens retailers' direct customer ties
Customer Experience

AI loyalty shift threatens retailers' direct customer ties

Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.

By Sofiah Nichole Salivio • 5 min read • Last week
Amazon Ads expands Prime Video formats in Australia
Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last week
Flam raises USD $40 million in QED-led funding round
Software-as-a-Service

Flam raises USD $40 million in QED-led funding round

The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Nintex appoints Amy Payne as Chief Marketing Officer
Software-as-a-Service

Nintex appoints Amy Payne as Chief Marketing Officer

The software maker is betting on seasoned marketing leadership to sharpen its pitch as it pushes deeper into AI-driven workflow orchestration.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last week

Stories from Other Regions

Digital marketing stories

First-time buyers drove Black Friday sales in Australia
Marketing Technologies

First-time buyers drove Black Friday sales in Australia

Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Byrdli launches creator-led Alabama travel commerce campaign
Software-as-a-Service

Byrdli launches creator-led Alabama travel commerce campaign

Travellers can now book Alabama trips through creator storefronts, as BYRDLI tests a model aimed at closing the gap between inspiration and purchase.

By Mara Sugue • 4 min read • Today
Brewlander AI Irresponsibly wins first Effie Grand Prix
Customer Relationship Management

Brewlander AI Irresponsibly wins first Effie Grand Prix

Singapore's first Effie Grand Prix went to a low-budget beer campaign that lifted spontaneous brand awareness by 32% and sales by 15%.

By Raphael Veloso • 4 min read • 3 days ago
Loyalty programmes reshape Australian travel choices
Data Analytics

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Sapiens appoints Nazir Esmail & Maggie Fox to leadership
Digital Transformation

Sapiens appoints Nazir Esmail & Maggie Fox to leadership

The insurance software group is reshaping its top team to bolster AI oversight and sharpen its pitch to insurers as it pursues a wider strategy.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Confused.com launches Connect offsite commerce media
Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Last week
Gen Z shoppers embrace AI but switch brands over trust
Data Protection

Gen Z shoppers embrace AI but switch brands over trust

Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Storyblok launches Agents to automate content tasks
Enterprise Content Management

Storyblok launches Agents to automate content tasks

Content teams could cut hours of manual maintenance as Storyblok adds conversational checks for stale pages, links and translations.

By Sofiah Nichole Salivio • 3 min read • Last week
Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
DoubleVerify appoints Jason Pee as Malaysia director
Marketing Technologies

DoubleVerify appoints Jason Pee as Malaysia director

Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.

By Sean Mitchell • 4 min read • Last week
Singapore Tourism Board revamps site with Adobe cloud
Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • Last week
Shoptimised launches advanced Google Shopping report
Marketing Technologies

Shoptimised launches advanced Google Shopping report

Retailers can now spot stock gaps, feed issues and concentrated sales risks more quickly through a daily Google Shopping dashboard.

By Joseph Gabriel Lagonsin • 4 min read • Last week