Customer data stories
Tighter regulation and rising cyber threats are pushing insurers to bolster defences for customer data and operational systems.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
The 16-person software firm says the move will cut shadow AI risks and save about USD $150,000 a year in governance costs.
Operators could lift spend and speed service as hospitality payments move from fixed terminals to connected platforms across venues.
Security teams can now trace how one SAP flaw could spread across finance, payroll and supply chains, with access tightly restricted.
Adoption is stalling where firms lack clean data, strong workflows and guardrails, raising risks in retail, healthcare and IT.
Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Consumers in Australia and New Zealand are facing longer waits and repeated handovers as companies rush to deploy agentic AI, Genesys found.
Data quality is overtaking AI as a top concern in 2026, with CDOs under pressure to prove the information behind automated decisions is trustworthy.
Rapid growth in Gulf digital commerce is pushing fraud, data quality and compliance issues to the top of leaders' agendas.
Enterprises risk wasted spending and bad decisions because governance frameworks cannot fix inaccurate data already in their systems.
Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.
Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.
Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.
By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.
Executives said clearer rules could speed adoption, ease copyright disputes and help Australia turn AI into a commercial edge in mining and retail.
Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.
A survey of 2,000 consumers shows UK retailers face a trust gap, with 43% unwilling to share browsing data or AI histories.
Travel firms are facing more convincing fraud as criminals use genuine booking details to trick customers into paying bogus fees.