Adobe stories
Agentic commerce is pushing payments into the spotlight as AI shortens shopping journeys and makes checkout friction more costly.
Adobe adds a productivity agent to Acrobat, blending document intelligence with AI creation tools for PDFs, presentations, podcasts and social posts.
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
DigiCert adds cryptographic verification for AI agents, models and content to its platform, with content authenticity available now and two previews live.
Microsoft, Apple and Google dominate first-quarter phishing attacks as scammers broaden tactics from fake logins to payments, QR-code hijacks and malware.
Anthropic expands Claude into Adobe, Blender and Ableton, aiming to embed the assistant in creative workflows across design, music and 3D tools.
Databricks hires Davinia Simon as Senior Director and Public Sector Lead for Australia and New Zealand to boost government AI and data strategy.
Adobe rolls out agent-based tools for Experience Manager Forms, adding smarter creation, discovery and conversational completion features.
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
OpenAI widens ChatGPT ads access with a beta self-serve Ads Manager in the US, CPC bidding and new measurement tools for advertisers.
Luma opens Uni-1.1 API to European developers, touting a unified text-and-image model for faster edits, stronger consistency and lower costs.
Ant International wins over global merchants with AI-led payments tools as Asia's fragmented wallets and schemes lure overseas retailers.
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.
