Koddi has partnered with Wolt Ads to open programmatic access to Wolt's in-app commerce media inventory in Germany, marking Koddi's entry into the country's local commerce media market.
The deal gives brands and agencies a direct way to buy Wolt's advertising inventory through programmatic channels. Wolt Ads is the advertising arm of the local commerce platform owned by DoorDash, while Koddi provides technology that companies use to run commerce media networks.
Koddi's supply-side platform will connect with Wolt's existing auction and product set-up. This is intended to let advertisers buy Wolt's onsite inventory alongside media bought elsewhere, while Wolt retains control of its auction, inventory and ad experience.
The launch begins in Germany, where Koddi has based its EMEA headquarters in Düsseldorf for more than a decade. The office currently employs 20 people, though the company's work in Germany has so far focused on the travel sector rather than commerce media.
The partnership gives Wolt another way to attract advertising demand as commerce media becomes a larger revenue source for digital platforms close to transactions. It also reflects a broader push by ad technology groups and retail media operators to make closed commerce environments available through the buying systems agencies and brands already use.
For Koddi, the agreement adds a German commerce media customer to a portfolio spanning travel, retail, grocery, quick commerce, automotive and food delivery. Founded in the US in 2013, the company has worked with clients including Booking.com, Kroger, Fanatics and Cars.com.
German launch
Germany is the first market for the tie-up, and the companies plan to extend the offering to other European countries over time. The expansion points to rising demand in Europe for commerce media inventory tied to moments when consumers are close to making a purchase.
Paul Dahill, Managing Director EMEA Sales at Koddi, said the deal reflects changes in the European market for commerce media buying.
"As commerce media matures across Europe, there is a clear opportunity to bring more advanced programmatic capabilities into these markets," Dahill said.
"Wolt is a key player in commerce that creates high-intent moments for brands. By opening its inventory to programmatic demand, Wolt is making it easier for brands and agencies to access that inventory through the platforms they already use."
Wolt said the partnership is designed to simplify access for advertisers while preserving how advertising appears inside its app.
"Commerce media is becoming a core revenue and growth driver for our platform," said Catalina Salazar, Global Head of Wolt Ads.
"The challenge for brands is scaling that without adding complexity or sacrificing the experience. This partnership makes it easier for advertisers to access Wolt while maintaining the quality and relevance our users expect. It opens the door to new demand without compromising how ads appear on the platform."
Local market
The move is also a notable step in Koddi's development in Germany. While the company has had a presence in Düsseldorf for years, this is its first major commerce media partnership in the country and signals a shift from its earlier focus on travel-related advertising technology.
That shift comes as retailers, delivery platforms and marketplaces in Europe look for new ad revenue linked to first-party shopping and ordering data. Programmatic access has become an increasingly important part of that effort because agencies want to manage spending across multiple environments through common tools and workflows.
Alexander Steenbakkers-Noffke, Managing Director Germany at Koddi, said Germany and the wider DACH region were a priority for the business.
"Germany and the DACH region are a key focus for Koddi in 2026 as commerce media adoption accelerates across Europe," said Steenbakkers-Noffke.
"The launch in Germany with Wolt Ads is a strong step in building that momentum and a great start as we expand our activities in Germany into the commerce and retail media market."