Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.
OpenAI's weekly user base has surged past 900 million as experts warn AI's economic impact is still hiding in official data.
Gr4vy unveils Agentic Development Kit to help merchants sell inside ChatGPT and other AI platforms without overhauling their payment systems.
Temu deepens brand-protection push with coalition tie-up as it expands automated checks, faster takedowns and direct links with rights holders.
Ecommpay urges eCommerce overhaul as fraud report says current controls miss social engineering, distort competition and leave merchants exposed.
Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.
Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.
Elixirr and Pilot Lite join forces to help consumer goods groups turn AI-driven market data into faster in-store decisions amid industry upheaval.
Teamwork.com warns AI is fuelling fee pressure as clients push for faster, cheaper expert work and more projects brought in-house.
Bauer and Experian strike deal to let advertisers use the same audience data across audio, radio and publishing platforms.
Banks and multinationals trial tokens to slash cross-border settlement times, as clearer rules and backing bolster wider business use.
Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
