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Sneaks

Exclusive: How Adobe showcases its innovation engine

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digital transformation
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Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
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Adobe unveils CX Enterprise Coworker for AI workflows

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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
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Adobe adds brand intelligence to GenStudio marketing tools

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ecm
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cx
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supply chain
Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Adobe expands AI partner network for customer experience

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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
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Adobe launches AI brand visibility tools for businesses

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omnichannel
Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
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Adobe launches CX Enterprise to unify AI customer workflows

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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
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Canva & Klaviyo launch one-click email template link

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crm
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cx
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martech
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
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Rithum launches SupplyExplorer to speed supplier discovery

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supply chain
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e-commerce
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procurement
Rithum unveils SupplyExplorer as retailer merchandising teams seek faster, data-led ways to identify and assess suppliers across its commerce network.
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Moloco launches app-focused connected TV ad product

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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
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Retailers link one million repeat offenders in Auror network

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data sharing
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auror
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law enforcement
Auror says retailers have linked more than one million repeat offenders, with U.S. chains driving most of the cross-store crime matches.
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OpenAI expands Codex with desktop & workflow tools

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rpa
OpenAI widens Codex with Mac desktop control, browser tasks and new workflow tools for developers as it pushes the assistant beyond code generation.
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Testlio launches AI chatbot testing service amid scrutiny

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data protection
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cx
Testlio rolls out human-led AI chatbot testing as brands face pressure to prove safety, accuracy and trust before customer use.
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Mastercard & Lobster.cash team up for AI agent payments

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risk & compliance
Mastercard and Lobster.cash to let OpenClaw users authorise AI agents to spend on existing cards, backed by Verifiable Intent.
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Rithum launches SupplyExplorer to speed supplier discovery

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digital transformation
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martech
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commerce systems
Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.
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Blackhawk launches digital wallet for unified stored value

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Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.
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Moloco launches performance CTV ads for app marketers

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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
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Apple launches business platform as Maps ads near rollout

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digital transformation
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mdm
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martech
Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.
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OpenAI says weekly users top 900 million as AI reshapes work

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genai
OpenAI's weekly user base has surged past 900 million as experts warn AI's economic impact is still hiding in official data.
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Gr4vy launches toolkit for ChatGPT agentic payments

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Gr4vy unveils Agentic Development Kit to help merchants sell inside ChatGPT and other AI platforms without overhauling their payment systems.
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Temu joins anti-counterfeiting coalition to boost IP enforcement

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physical security
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e-commerce
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piracy
Temu deepens brand-protection push with coalition tie-up as it expands automated checks, faster takedowns and direct links with rights holders.